Creative Allies

Durham Entrepreneur, Filmmaker & Innovator Expands Role at Creative Allies

Creative Allies announced today that Hassan Pinto will expand his role at the digital marketing firm, where he currently serves on the Board of Advisors, to include Senior Vice President of Business Development duties. Pinto brings more than 25 years of experience in technology, marketing, and leadership for multiple sports and entertainment brands such as the Los Angeles Lakers, Major League Baseball and Blue Blood Rivalry.

“We’ve been building a relationship with Hassan since 2016, first as a client and then as an advisor,” says Amie Thompson, President and CEO of Creative Allies. “Hassan is a successful entrepreneur who brings a wealth of experience growing and selling businesses. His long track record in sports marketing opens new doors for us at Creative Allies to bring our global, multicultural storytelling platform to top tier sports brands and athletes.”

With this new appointment, Pinto will lead the growth strategy of Creative Allies. The company is disrupting the creative space with its unique, crowdsourced platform that drives brand engagement in a scalable way for clients like ESPN, Arizona Iced Tea, Maroon 5 as well as small to medium-sized businesses. “Our ability to crowdsource content from our community of 100k creatives in 45 countries around the world enables brands to get a very diverse perspective on their marketing initiatives,” says Hassan Pinto, Sr. VP of Business Development of Creative Allies. “So, your campaigns will always be outside the and clients will always have a fresh look applied to their brands.”

Hassan Pinto also is a member of American Underground where the Durham resident founded the GreatestFan digital platform and the well-known Blue Blood Rivalry brand of merchandise, craft beer, documentary film, and online content. He’s an avid sportsman off and on the field, having played Division 1 soccer for the University of North Carolina at Chapel Hill in the 1990s. Today, all three of his children also play soccer at an elite level competing on and Division 1 collegiate teams. Not surprising, Pinto would relish the idea of winning Major League Soccer as a Creative Allies client. “I’d love to use our platform and our array of creatives to generate yearly slogans for all of the MLS soccer teams and tie those slogans into popular music. For me, tying campaign slogans and artwork into music is the killer connection that fosters a deep fan connection with brands. As a marketer, catchy slogans and new music are the perfect recipe to create energy around any product,” says Pinto. He plans to leverage his contacts in sports and entertainment to structure major media deals to drive significant results at Creative Allies.

Media Contact:

Sharon Delaney McCloud; Walk West –; 919-810-5085

About Creative Allies:

Creative Allies drives unparalleled brand engagement through compelling creative, digital technology, strategic and social influencer management. Since 2010, a global cohort of 100K + artists have executed more than 1,000 marketing campaigns and generated 150,000+ pieces of original artwork. Clients are a Who’s Who of celebrity and consumer brands, ranging from ESPN and Arizona Iced Tea to Dr. Dre and Selena Gomez. They benefit from marketing programs that supply content and merchandise through fan-engineered contests, as well as physical and virtual events designed to generate worldwide buzz. Most recently, Creative Allies extended its comprehensive slate of integrated, digital services to small and middle-market businesses looking for a competitive spark that captures the imaginations of millennial buyers and the emerging Generation Z. Learn more at

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