Creative Allies announced today the appointment of Amie Thompson as President & CEO of the content marketing firm based in Raleigh, North Carolina. Thompson brings 20 years of experience in the technology, entertainment, and healthcare sectors where she served in a leadership capacity within operational, marketing and analyst roles. Originally joining Creative Allies as Director of Operations in 2015, Thompson has led the agency in executing initiatives for global brands, which have included KISS, BIC, Twenty One Pilots, Art.com, ESPN X Games, and Ben & Jerry’s.
The digital agency leverages its creative community and its crowdsourced technology platform to deliver campaigns in a unique way. “I started Creative Allies in 2010, to give artists the opportunity to create art for the biggest names in entertainment,” said Greg Lucas, co-founder and Board Chairman for Creative Allies. “We are thrilled to appoint Amie as CEO to grow the business and expand our creative community.”
This important move at Creative Allies speaks to the dearth of women of color in executive positions in the United States. Known as “Double Outsiders” because they’re not men and they’re not white, African American women hold only 1.6% of senior roles in the private sector according to the U.S. Equal Employment Opportunity Commission. Even more disturbing, zero African American women CEOs currently head companies in the S&P 500. “Corporations have to create inclusive environments where women feel there is a place for them in leadership positions, have a strategy for hiring diverse leaders, and create opportunities to groom employees with high potential,” says Thompson. “Be okay with being the only one. Seeing a team or company where nobody looks like you can be intimidating and may cause some women to forego opportunities and take fewer chances to move up in an organization. If you are okay with being the one woman and/or person of color, you will open yourself up to more opportunities.”
A graduate of UNC-Chapel Hill with a major in Business Administration, Thompson also earned a Masters in Organization and Management from Capella University. Her keen interest in STEM began at the North Carolina School of Science and Mathematics in Durham where Thompson attended high school. In addition to driving business results for Creative Allies’ global collective of creators, Thompson also co-founded and leads Hope For The Brave Foundation, a non-profit that creates training, mentorship, education and networking for veterans.
Sharon Delaney McCloud
About Creative Allies:
Creative Allies drives unparalleled brand engagement through compelling creative, digital technology, strategic and social influencer management. Since 2010, a global cohort of 100K + artists have executed more than 1,000 marketing campaigns and generated 150,000+ pieces of original artwork. Clients are a Who’s Who of celebrity and consumer brands, ranging from ESPN and Arizona Iced Tea to Dr. Dre and Selena Gomez. They benefit from marketing programs that supply content and merchandise through fan-engineered contests, as well as physical and virtual events designed to generate worldwide buzz. Most recently, Creative Allies extended its comprehensive slate of integrated, digital marketing services to small and middle-market businesses looking for a competitive spark that captures the imaginations of millennial buyers and the emerging Generation Z. Learn more at https://www.creativeallies.com/