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The opportunity to create a design that would be seen around the world helped drive global engagement. The brand gained new social followers from the excitement around the campaign.
Designer Prizes & Extras
In addition to the cash, the Grand Prize winner walked away with a year’s worth of product and had their name on every can sold with their design.
Fan Designed Can Campaign
To celebrate their 20th anniversary and the brand’s status as the number one ready-to-drink tea in America, AriZona reached out to its millions of fans to choose its next flavor and design the label for this new flavor’s can.
Following a three month campaign in which the company enlisted its Facebook fans and beverage media professionals to help choose its newest flavor, AriZona announced that Cherry Lime Rickey would join its formidable cadre of tea and juice drinks. This was the first AriZona beverage to be completely created by fans
Once the flavor was selected, Creative Allies was tapped to launch a nationwide design campaign for the cans. The Creative Allies community was challenged to create a commemorative can in exchange for $5,000 and ultimate bragging rights having designed for one of the nation’s most heralded consumer brands.
Creative Allies designed and built a branded microsite to host and manage the contest as well allow fans to vote on the designs.
Of the final five designs, Kenny Vidinich’s OneVibe design received the most fan votes for the winning label. The winning design was printed on over 1 million cans and sold nationwide!